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Mind Over Temperature
A
colleague, whom I'll call Ralph, once told me of a miraculous
product developed by a customer of his. When placed in a
refrigerator, this device would through energy savings, pay for
itself many times over. The customer, whom I'll refer to as Bill,
had sole access to the secret mixture of minerals that provided the
remarkable effects. Essentially a bag of desiccant, the device dried
the air significantly reducing the cycle time of the compressor.
(Raised in the humidity capital of America, I was well acquainted
with the energy required to change the temperature of moist air.)
Ralph told of many testimonials of people impressed by the results
in commercial coolers, soda vending machines, and consumer
refrigerators.
Proven savings in energy and maintenance costs allowed Bill to raise
capital from investors such as food distributors, vending machine
companies, and restaurateurs. The product was produced in two lines,
commercial and consumer. Having no reason to doubt the claims, I
accepted this as entrepreneurship at its best. That is until I met
Bill. Upon meeting Bill, I just sensed a bad energy. Warning Ralph,
I told him that Bill reminded me of my ex-customer, also named Bill.
Ralph assured me this was nonsense because Bill was a nice guy that
he fished with. Ralph had even had dinner with Bill's family.
My Bill had a successful product line and worldwide distribution
throughout the petrochemical industry. Instead of easy street,
through bad luck he was always facing disaster. All who knew him
warned me of his self-destructive nature. He would use me as he did
everyone. As Ralph did, I thought this was nonsense. After all, this
was a symbiotic relationship; our businesses benefited one another.
In time, Ralph presented me with my own wonder device. Looking
forward to crisp produce that lasted forever and rock hard ice
cream, I placed it in the fridge. Nothing happened! Had my feelings
about Bill cursed me? A quarter million satisfied customers couldn't
be wrong! Ralph thought it hilarious
that I thought it only worked if you believed it did.
To increase sales, Bill solicited $50,000 each, from a number of
responsible investors (Ralph being one). Bill then absconded with
the money (I don't know if Bill or just the money disappeared). I
also don't know if the product still works for these believers. As
for me, this useless device is probably still somewhere in the back
of my refrigerator.
As a lawyer sells hope to the hopeless, people such as these (Bill
and Bill) should be respected for their understanding of the power
of faith. Just as in the story of the frozen rattlesnake saved from
the snow and biting their rescuer, you knew they were
snakes when
you picked them up.
Striking in its similarity to this story is what occurred to me my
first winter in Montana. Coming from the Deep South, I had a keen
interest in what a real winter was like, so I purchased a
thermometer for my truck. It was a digital affair that displayed
temperature and humidity. As the weather cooled, I noticed every
morning and every evening, the temperature was always 32°F in my
truck. We seem to always have bottled water in our vehicles and my
concern was that it would freeze and become unavailable. When it got
colder, I was amazed that my truck retained enough heat to remain at
32°F. My concern seemed unfounded since my well-insulated vehicle
kept my water in a liquid state. Sweet Mom thought this odd since
her water had been frozen for weeks. Now downright cold, I began to
have my doubts. Checking the display in
Wal-Mart, I
found that my model only went down to 32°F. Now my thermometer
resides in my bathroom and my water freezes normally.
A mind is a terrible thing!
©06/13/08
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